Social Shopping. It's exploding. And it is evolving quickly.
This past year if you'd asked me about social shopping I would have pointed you to Amazon and told you that the item reviews from actual buyers were examples of social shopping. 6 months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I would have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you will see what your friends like. And today. Well today I'd let you know it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll provide you with a quick glossary-like description on each referenced DCSE by the end of the post, but first i'd like to explain what this is.
A couple of months back I wrote a post about a fresh business ready to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to operate a vehicle people to their stores. DCSE's go the next thing and offer discounts to operate a vehicle you into these stores. All of these DCSE's are essentially mailing lists and you get regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, individuals are flocking in their mind as the deals tend to be tremendous, averaging in the area of 50% from very desirable products and meals. Groupon is the first choice at the moment, but once you learn anyone who uses Groupon, odds are they are also using a number of of others I mentioned. Note: part of the depends where you live. If you're in LA or New York, you will see it in action. If you reside in Boise, this hasn't quite gotten for your requirements yet. However the model is working and odds have you been might find this soon in your town https://lindenbluete.de/.
Let me let you know how I am aware it's working.
A week ago Groupon offered a package to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the offer? If you'd asked me, I would have said 200. Maybe 300. The solution: 1,332.
Yes! So that's why I could let you know, this really is exploding. I don't know the afternoon spa business. But my guess is that this place just booked more business in one day than in the past few months combined. (based on the $79 fee, the small business just grossed over $105,000 in one day.)
Now, this is a good news / bad news situation. Or even more like a be careful what you wish for situation. If you're only a little shop that gets 20 customers a day. Heck, maybe even 50 on a good day. How do you deal having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to discover that the spot was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid a lot more than the average customer. Don't ignore your regular patrons, nevertheless they already love you. These new clients are exactly that, new. And you understand the word, you just get one chance to produce a first impression. Those 1,300+ individuals have the energy to alter your business. Think long term. This will be one of the most expensive advertising campaigns you've ever done, but in addition the most targeted. A real game changer.
But my guess is that they're not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I think I'll ask them. If they respond, I'll enable you to know.
Getting back to the central point of the post. Social shopping is exploding. This is actually the next big thing. It's not one little bit of technology. It's an instant progression in social media marketing merging with eCommerce. And it is very exciting.
As I mentioned because other post, if you're a store owner and your product is good, the ability is amazing. The most effective in history. It's targeted, it's relatively easy, and the cost is just about the best investment you can ever make (some of these things are free). Get your mind around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to examine this stuff and start trying things. Shoot, let them know to email me, I'll point them in the best direction.
No comments:
Post a Comment